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Renovation by Generation: Sponsored by Quikrete

Jacob Musselman July 1, 2026 Operations

Sponsored by Quikrete

Homeowners of different age brackets view homebuying and renovation differently based on a number of factors like income, life stage, return on investment, ease of installation and design preferences.

Take a closer look at data from the Home Improvement Research Institute’s (HIRI) latest Generational Differences in Home Improvement Activity study to see how homeowners in each generation are spending on home improvement projects and how they view home improvement overall.

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About Jacob Musselman

Jacob is the content coordinator for Hardware Retailing Magazine. A lifelong Hoosier, Jacob earned a B.S. in journalism and telecommunications with a minor in digital publishing from Ball State University. He loves making bagels, going to farmers markets with his wife Hannah and two dogs and watching Formula One.

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