Sponsored by Quikrete Homeowners of different age brackets view homebuying and renovation differently based on a number of factors like income, life stage, return on investment, ease of installation and design preferences. Take a closer look at data from the …
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Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business. targeted …
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As retailers turn their sights to the 2018 holiday shopping season, attracting the economy’s youngest customers is playing a bigger part in many retailers’ plans for marketing and in-store experiences, retail analyst Steven Barr writes in Forbes. Data from PwC show …
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Click the picture to download a PDF of this story. Generation Z is becoming an increasingly potent market segment. Born after 1995, the cohort’s oldest members are graduating college and entering adulthood. For independent retailers, it’s important to know how …
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Finding quality employees who stay long term and have the potential to become a next-generation store leader is a concern independent home improvement retailers express to the North American Retail Hardware Association (NRHA). Recruiting members of Generation Z—who are the …
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