Sponsored by Quikrete Homeowners of different age brackets view homebuying and renovation differently based on a number of factors like income, life stage, return on investment, ease of installation and design preferences. Take a closer look at data from the …
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More homeowners are choosing to remodel their homes instead of purchasing new ones as elevated mortgage rates and limited housing inventory continue to impact the U.S. housing market. According to the National Association of Home Builders (NAHB), in 2024, an …
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Home renovation activity remained steady in 2025, with more than half of U.S. homeowners (54%) undertaking renovation projects, according to the 2026 U.S. Houzz & Home Study from Houzz. The study reveals that median renovation spend remained at $20,000 in …
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Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …
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Market research firm The Farnsworth Group has delved into the consumer trends shaping the outdoor power equipment marketplace. The firm recently completed a public industry study among more than 600 DIYers who had recently purchased or plan to purchase outdoor …
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Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business. targeted …
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Hardware Retailing The Industry's Source for Insights and Information
