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Tag Archives: millennials

Renovation by Generation: Sponsored by Quikrete

2020 home improvement sales

Sponsored by Quikrete Homeowners of different age brackets view homebuying and renovation differently based on a number of factors like income, life stage, return on investment, ease of installation and design preferences. Take a closer look at data from the …

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The Demographics Driving Today’s Renovation Market

remodeling age groups

More homeowners are choosing to remodel their homes instead of purchasing new ones as elevated mortgage rates and limited housing inventory continue to impact the U.S. housing market. According to the National Association of Home Builders (NAHB), in 2024, an …

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HIRI Study Reveals Generational Differences in Home Improvement

generational home improvement trends

The Home Improvement Research Institute (HIRI) Generational Differences in Home Improvement Activity Study reveals insightful information about how homeowners of different generations approach home improvement and the preferences, influences and behaviors among homeowners in different generational groups. Here are the main …

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The Home Depot Launches Homeowners Hub

Housing affordability for first-time home buyers

In an effort to better serve millennials, The Home Depot has created the Homeowners Hub. The online destination will provide DIY guides, product recommendations and design inspiration, catering to millennials’ struggles with home improvement projects. According to research done by …

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Promote These Projects to Capture Gen Z DIYers

Gen Z DIYers

Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …

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10 Takeaways From the HIRI Summit

HIRI Summit

Hardware Retailing was in the crowd at the HIRI Summit in Chicago on September 20-21. Over the course of two days, attendees heard from over 12 speakers on diverse topics relevant to the home improvement industry. Review the 10 key …

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