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Reward B2B Customer Loyalty

B2B Loyalty

In the October issue of Hardware Retailing, four retailers shared their strategies for gaining and retaining business-to-business (B2B) customers, including offering convenience, going the extra mile and providing a unique value proposition. Another way to build loyalty among B2B customers is …

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Building B2B From the Ground Up

B2B sales

When it comes to knowing where to start with B2B in your business, retailers who have found success in this area suggest starting small to attract these pro customers.  Jay Donnelly, owner of Flanagan Paint & Supply with five locations …

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Managing vs. Filling Spaces

Promotional space management

By Tony Corsberg, Principal, Merchant5 Advisors One of the most economical ways to increase sales is by increasing the average transaction size of the customers already in the store. Promotional space management is a valuable tool for achieving this, as …

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The Song and Dance of Customer Returns

customer returns

By Dan Kurash, Store Manager at JC Licht When it comes to a contractor and DIY-centered home improvement location, it can be important to keep in mind this word regarding counter sales: reciprocation. Reciprocation within any interaction lends itself to …

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