Operations

Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is just one of many hats a retailer wears, it can get pushed to the backburner or dropped altogether. Rather than …

Using propriety data, Numerator helps companies understand their customers and identify growth opportunities by providing more visibility into more consumers across more channels. In its The Income Divide: Implications for the Home Improvement Sector report, Numerator shares how the income divide …

Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in …

By Luke Vander Linden, VP of Membership & Marketing, Retail & Hospitality ISAC Every day, retailers may receive hundreds, if not thousands, of emails, invoices and payment requests. While these communications may seem standard, they present enticing opportunities for cybercriminals …

Striking the perfect balance between honoring the past and moving into the future, the Brinkmann family has turned Brinkmann’s from a single 1,200-square-foot store in Sayville, New York, to a six-location operation making an impact in numerous communities across Long …

Like many facets of retailing, pricing strategy is part art and part science. How a retailer sets prices will have a direct impact on the viability of the business. Here are five pricing best practices that can help new managers …

Constant price changes from tariffs. Labor costs that continue to rise. A soft housing market and low consumer confidence. Looking at all the recent economic headlines, it can feel like there is little retailers can do to control eroding margins …

In the October issue of Hardware Retailing, four retailers shared their strategies for gaining and retaining business-to-business (B2B) customers, including offering convenience, going the extra mile and providing a unique value proposition. Another way to build loyalty among B2B customers is …