In the October issue of Hardware Retailing, four retailers shared their strategies for gaining and retaining business-to-business (B2B) customers, including offering convenience, going the extra mile and providing a unique value proposition. Another way to build loyalty among B2B customers is …
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A Delight for the Senses: Engage Customers Through Each of the 5 Senses
Sight. Smell. Taste. Touch. Hearing. Every day, we rely on our five senses to navigate and experience life. Forward-thinking retailers are also turning to the five senses to engage with customers in their stores and keep them coming back, moving …
Read More »Building B2B From the Ground Up
When it comes to knowing where to start with B2B in your business, retailers who have found success in this area suggest starting small to attract these pro customers. Jay Donnelly, owner of Flanagan Paint & Supply with five locations …
Read More »Where Business Meets Business: Turn to B2B to Unlock New Revenue Streams
One of the best ways to diversify your audience and differentiate your business is through business-to-business (B2B) sales. When you think of B2B, you probably picture outside sales teams making cold calls, and while that method is successful for many, …
Read More »Managing vs. Filling Spaces
By Tony Corsberg, Principal, Merchant5 Advisors One of the most economical ways to increase sales is by increasing the average transaction size of the customers already in the store. Promotional space management is a valuable tool for achieving this, as …
Read More »Busy Beaver Takes Advantage of Onebeat and Zipline’s New Strategic Integration
Onebeat, an AI-driven inventory optimization platform, and Zipline, a retail execution and communication platform, have joined forces to offer a strategic integration designed to help retailers close the gap between strategy and in-store performance. Busy Beaver has adopted the integration …
Read More »The Song and Dance of Customer Returns
By Dan Kurash, Store Manager at JC Licht When it comes to a contractor and DIY-centered home improvement location, it can be important to keep in mind this word regarding counter sales: reciprocation. Reciprocation within any interaction lends itself to …
Read More »NHPA Introduces High-Impact, Low-Effort AI Training Sessions Through RetailWise
As it continually strives to make independent home improvement retailers better and more profitable, the North American Hardware and Paint Association (NHPA) is leaning into technology to bring efficient and time-saving training offerings to the channel. The new RetailWise program …
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