Striking the perfect balance between honoring the past and moving into the future, the Brinkmann family has turned Brinkmann’s from a single 1,200-square-foot store in Sayville, New York, to a six-location operation making an impact in numerous communities across Long …
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Profit Power: The Basics of Pricing Strategy
Like many facets of retailing, pricing strategy is part art and part science. How a retailer sets prices will have a direct impact on the viability of the business. Here are five pricing best practices that can help new managers …
Read More »Minding Margins: 4 Strategies to Protect Against Margin Erosion
Constant price changes from tariffs. Labor costs that continue to rise. A soft housing market and low consumer confidence. Looking at all the recent economic headlines, it can feel like there is little retailers can do to control eroding margins …
Read More »Reward B2B Customer Loyalty
In the October issue of Hardware Retailing, four retailers shared their strategies for gaining and retaining business-to-business (B2B) customers, including offering convenience, going the extra mile and providing a unique value proposition. Another way to build loyalty among B2B customers is …
Read More »A Delight for the Senses: Engage Customers Through Each of the 5 Senses
Sight. Smell. Taste. Touch. Hearing. Every day, we rely on our five senses to navigate and experience life. Forward-thinking retailers are also turning to the five senses to engage with customers in their stores and keep them coming back, moving …
Read More »Building B2B From the Ground Up
When it comes to knowing where to start with B2B in your business, retailers who have found success in this area suggest starting small to attract these pro customers. Jay Donnelly, owner of Flanagan Paint & Supply with five locations …
Read More »Where Business Meets Business: Turn to B2B to Unlock New Revenue Streams
One of the best ways to diversify your audience and differentiate your business is through business-to-business (B2B) sales. When you think of B2B, you probably picture outside sales teams making cold calls, and while that method is successful for many, …
Read More »Managing vs. Filling Spaces
By Tony Corsberg, Principal, Merchant5 Advisors One of the most economical ways to increase sales is by increasing the average transaction size of the customers already in the store. Promotional space management is a valuable tool for achieving this, as …
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