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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

First-Time Buyers Face Obstacles

The amount of first-time homebuyers in the market is rather small compared to previous years. According to the National Association of Realtors (NAR), “the share of first-time buyers fell to its lowest point in nearly three decades and is preventing …

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More Gifts to Give, More Money to Spend

Consumers are increasing their gift-gifting this year, according to Deloitte’s 29th annual holiday shopping survey. This optimistic outlook has been shared with other analysts, but Deloitte details all aspects in its 32-page report. Below is a brief overview of the findings …

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Customer Experience Key to Brick-and-Mortar Businesses

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …

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Maximizing In-Store Displays

The online retail realm allows for immense personalization and product displays. Product advertising and promotional content can be updated instantaneously. For brick-and-mortar stores, updating in-store displays takes more than a click of a button, therefore retailers must optimize their product …

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Get Customers to Love Your Brand, Not Just the Discount

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes …

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More Americans Opting Out of Paid Vacation

Paid time off is a benefit that a majority of companies offer; yet a new study by Oxford Economics found that employees are not taking advantage of these vacation days. In 2013, Americans let 169 million days of paid time …

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Lowe’s Uses Robots to Assist Customers

Lowe's

The future has arrived. Robots are helping customers shop, and we’re not talking about smartphones. In late November, Lowe’s will introduce its robotic shopping assistant to a California Orchard Supply Hardware store. The 5-foot tall OSHbot is bilingual, can display …

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