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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Email Marketing Must be Targeted

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …

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Demand for Fencing on the Rise

With the uptick in housing starts and remodeling, the demand for fencing is increasing. According to a recent Freedonia Group press release, “Demand for fencing in the U.S. is forecast to expand 7 percent per year to $9 billion in …

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Thanksgiving Weekend Shoppers Looking for Deals

With Thanksgiving weekend only a few days away, more than 140 million Americans are not only buying groceries for a holiday dinner, but they’re also making their shopping list. According to the National Retail Federation’s Thanksgiving Weekend Expectations survey, 61 …

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Target’s New App Makes In-Store Shopping Easy

Rather than ignoring the fact that consumers are using their mobile devices to shop while in the store, Target tackled the challenge head-on through its mobile app. Using location-based technology from Point Inside, Target’s app allows customers to pick a …

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From Saving to Spending

As the holiday season quickly approaches, consumers plan to shift their saving strategies toward the end of the year. The Holiday Spending and Savings Study, conducted by Edward Jones, analyzed the upcoming saving to spending ratio consumers will sustain. With more …

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Home Improvement Projects are Going Unfinished

Many homes across the country have home improvement projects that have been started but not yet completed. In a survey of more than 700 U.S. homeowners conducted by Black and Decker, 52 percent have an unfinished home improvement project. In …

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