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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

American Consumers Still Have Wallets on Lockdown

As the economy takes small steps towards recovery, many Americans are still monitoring their spending. According to a national poll for Bankrate’s monthly Financial Index, two-thirds of Americans “say they have a reason to limit how much they spend each …

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Millennials Crave Learning Experiences

Opportunities for learning are highly valued by the millennial population. A survey conducted by LoyaltyOne found that millennials value one-on-one consultation. In fact, 84 percent of millennials say that “being able to redeem rewards/loyalty program points for a session or …

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Benefits and Challenges of Social Media

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

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Amazon’s Profits Plummet in Third Quarter

The biggest online retailer in the United States, Amazon, does not get its dominant position through conservancy – it spends money. Amazon is aggressive, innovative and a juggernaut in delivery and personalization. As Amazon remains a threatening competitor for most …

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Home Sales Fall Forward in September

After a small decline in August, September existing-home sales grew to the highest levels in 2014, according to the National Realtor Association. Sales in August were 5.05 million and climbed to 5.17 million in September, still 1.7 percent below last …

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Online Research Leads to In-Store Purchases

Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …

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Social Media During the Holiday Season

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …

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