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International Housewares Association Launches New Consumer-Facing Website

Inspired Home, a new website from the International Housewares Association (IHA), was launched mid-October as a resource for consumers to discover trends in home and housewares products. IHAInspiredHome.org, “delivers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.”

This website is extremely visual, providing consumers a platform for DIY inspiration. According to a press release from IHA, visitors to the website “will find beautiful imagery, DIY tips, home ideas, seasonal recipes and information about new products from industry experts, bloggers and media personalities across variety of topics: cooking and baking, dining, entertaining, home organization, cleaning, personal care and wellness, and more.”

To read the full press release, click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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