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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Online Shopping is Growing Fast

Online retail revenue is projected to reach $500 billion by 2018, with online buyers growing by 15 percent within the next 4 years. Another key consumer base to look at is the online shopper, which according to Forbes, is anyone …

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Veterans Spending More at Home Improvement Stores

Thank you to all Veterans who have served this country and those who continue to serve. As Veterans are being remembered, it has been discussed how numerous companies are striving towards hiring veterans in the near future and a majority of retail operations …

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Smart Home Adoption to Increase

Smart home devices are making their way in to homes across the country. According to a recent study by the Consumer Electronics Association (CEA), “20 percent of households with broadband intend to acquire one or more smart home devices within …

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Anticipated Growth in Single-Family Housing Starts

As the housing market continues to recover, housing starts continue to trend upwards. With wavering numbers towards the end of 2013 and the beginning of 2014, recent months have provided strong growth that has led to an anticipated 991,000 total …

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Hardware Retailing Stock Index

The home improvement industry is looking up according to the Hardware Retailing Stock Index, which reports stock activity of the leading home improvement retailers, manufacturers and builders influencing the industry. Throughout the month of October, the index gained $84 or a 6.4 …

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Small Businesses Increase Head Count

Small businesses across the United States added 102,000 jobs in October, up nearly 10 percent from September. This increase is the second six-figure number in the past year and marks the second-straight month of growth since the summer slump. Small …

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Canadians Spend More on Home Improvement

Canadians are spending less on entertainment and dining and dedicating more discretionary income to travel and home improvement. According to a report from Moneris, a provider of payment processing solutions, “Purchases at home improvement stores rose by 8.49 percent over …

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Make Payroll a Priority as the Year Ends

While 2014 is coming to an end, tax season is quickly approaching. Independent retailers must make sure their stores’ financials are in check and begin preparing year-end reports. There are many cost-cutting advantages for small business, so review the following article that provides …

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