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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Where Millennials are Settling

NewGeography, a site that focuses on where people live and work, recently analyzed the relationship between urban cores and millennials. It is true that there is an upsurge in urban core living that reflects the living preferences of millennials. However, …

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Improving the Customer Experience

Surveys are a great way to get feedback from customers, but sometimes the questions provide ambiguous answers rather than specific, helpful advice. An article from Retail Customer Experience highlights six questions to ask your customers that will provide valuable feedback …

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Amazon to Open First Brick-And-Mortar Store

According to a USA Today article, Amazon will open its first physical location in Manhattan this holiday season. Unlike a typical retail store, Amazon will use this location as a small warehouse to ship same-day delivery products in New York, …

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2014 Employee Compensation Report

A retailer’s payroll expense can be a critical variable in whether or not the operation is profitable. The North American Retail Hardware Association’s 2014 Employee Compensation Report provides retailers with guidelines of how other operations handle salaries, benefits and more. …

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Houzz Valued at More than $2 Billion

Last week, Houzz, an online home improvement company, raised $165 million in new funding. According to an article by the Wall Street Journal, the company is setting sight on e-commerce. Through a section of the site called the Houzz Marketplace, …

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Student Loan Debt Delays Millennial Homeownership

The American Dream has included homeownership for many years. Today, however, that dream is at a standstill for young adults already burdened with large amounts of student loan debt. According to an article by the Detroit News, 414,000 homes sales …

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Master Bedroom Design Trends

Zillow, a mobile and web real-estate marketplace, identifies the hot decorating trends in master bedrooms. As the weather cools down, 50 percent of homeowners still plan on tackling a home improvement project with about 77 percent of those projects taking …

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2014 Cost of Doing Business Study

The NRHA’s Annual Cost of Doing Business Study is now available to members. This annual study provides detailed financial information from hardware stores, home centers and lumber/building material outlets. The tables contained in this report are designed to provide comprehensive, …

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