Hardware Retailing The Industry's Source for Insights and Information
Thank you to all Veterans who have served this country and those who continue to serve.
As Veterans are being remembered, it has been discussed how numerous companies are striving towards hiring veterans in the near future and a majority of retail operations throughout the United States offer discounts to those that have served our country.
Consider offering veteran-specific discounts or make it a goal to hire more veterans as Nielson has found that military consumers spend the most at grocery stores and home improvement stores in regards to non-military outlets. Military families tend to have more active and outdoor lifestyles explaining why “military consumers spent an average of $408 per person at home improvement stores in 2013, compared with an average of $290 per person for the general population.”
Keep military families top-of-mind as they frequent home improvement stores more than the average consumer. Offer give-back days and discounts to show your appreciation for their patronage and loyalty.
To read more about military families home improvement shopping habits click here.
