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Tag Archives: technology

Online Research Leads to In-Store Purchases

Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …

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Social Media During the Holiday Season

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …

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Kmart Announces Month-Long Data Breach

On Friday, Oct. 10, Kmart, a member of the Sears brand, announced the company had discovered its own payment security incident. According to a press release by the company, the Kmart IT team “detected that the Kmart store payment data …

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Curbside: A Convenient Option for Busy Consumers

Last week, Curbside, a startup, free app began making strides towards a more mobile retail environment. According to an article in USA Today, Curbside is beginning in San Francisco Bay area and has plans to expand to 15 markets across …

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Three Ways Businesses Can Prevent a Data Breach

While the Home Depot data breach has compromised as many as 56 million customer cards, there are a few steps that could have prevented the massive breach, according to an article by Market Watch. For four months, cardholder data moved …

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Steps to Take When Considering Apple Pay

While most Apple fanatics already have their hands on the new iPhone 6 and iPhone 6 Plus, Apple Pay is expected to launch later in October. While you may or may not be giving thought to Apple Pay in your …

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Houzz Valued at More than $2 Billion

Last week, Houzz, an online home improvement company, raised $165 million in new funding. According to an article by the Wall Street Journal, the company is setting sight on e-commerce. Through a section of the site called the Houzz Marketplace, …

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Technology is Changing How Consumers Think

Walking down a busy street, looking around a packed restaurant or going to a concert often paints a similar picture- a sea of people staring at their phones. As we continue to face great technological advances, the results of this …

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