Tag Archives: technology

Online shopping and purchasing have become mainstream within the United Sates. “Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to …

There are only 26 days between Black Friday and Christmas this year, meaning brick-and-mortar stores will be busy and online shopping carts will be full during the coming weeks. According to an infographic by Invesp, U.S. retail commerce is expected to …

Researchers argue in a recent study that many retailers, including Home Depot, use histories of online shoppers’ activity not only to customize movie recommendations or product suggestions on websites, but also to set individual prices for items. Retailers use data …

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …

Rather than ignoring the fact that consumers are using their mobile devices to shop while in the store, Target tackled the challenge head-on through its mobile app. Using location-based technology from Point Inside, Target’s app allows customers to pick a …

Online retail revenue is projected to reach $500 billion by 2018, with online buyers growing by 15 percent within the next 4 years. Another key consumer base to look at is the online shopper, which according to Forbes, is anyone …

Smart home devices are making their way in to homes across the country. According to a recent study by the Consumer Electronics Association (CEA), “20 percent of households with broadband intend to acquire one or more smart home devices within …

Consumers are increasing their gift-gifting this year, according to Deloitte’s 29th annual holiday shopping survey. This optimistic outlook has been shared with other analysts, but Deloitte details all aspects in its 32-page report. Below is a brief overview of the findings …