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Tag Archives: technology

BuildDirect: A New Home Improvement Competitor

An online home improvement retailer has gotten millions of dollars in investments this year. Investors have committed $50 million in funding for the retailer, BuildDirect of Vancouver, to improve its product assortment and online platform, according to Forbes. The online retailer sells hardwood flooring, …

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Customers Value Online Promotions

Social media, newspapers, websites and mobile apps are ways that consumers can find store promotions. Promotions resonate with the consumer, leading to in-store and online purchases. RetailMeNot, a coupon-hosting website, recently released its report titled The Significant Impact of Promotions Across the Multi-Channel …

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Webinar Provides Insights to Mobile Best Practices

Using mobile platforms to engage customers will attract young shoppers, according to a recent webinar. Pat Murphy, vice president of mobile relationship management for FunMobility, and Linda Roark of California-based Pete’s Ace Hardware, addressed the mobile best practices for hardware stores …

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Amazon Adds Robots to Warehouse Operations

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As more consumers are shopping and making purchases online, Amazon, one of the largest e-commerce retailers, has added a new variety of workers to the mix: robots. The retailer is boosting efficiency in warehouses with the help of more than 15,000 wheeled …

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Adapting the Brick and Mortar Store

Online shopping and purchasing have become mainstream within the United Sates. “Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to …

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Home Depot Varies Online Prices Depending on the Customer

Researchers argue in a recent study that many retailers, including Home Depot, use histories of online shoppers’ activity not only to customize movie recommendations or product suggestions on websites, but also to set individual prices for items. Retailers use data …

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