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Tag Archives: technology

Amazon Adds Robots to Warehouse Operations

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As more consumers are shopping and making purchases online, Amazon, one of the largest e-commerce retailers, has added a new variety of workers to the mix: robots. The retailer is boosting efficiency in warehouses with the help of more than 15,000 wheeled …

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Adapting the Brick and Mortar Store

Online shopping and purchasing have become mainstream within the United Sates. “Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to …

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Home Depot Varies Online Prices Depending on the Customer

Researchers argue in a recent study that many retailers, including Home Depot, use histories of online shoppers’ activity not only to customize movie recommendations or product suggestions on websites, but also to set individual prices for items. Retailers use data …

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Email Marketing Must be Targeted

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …

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Target’s New App Makes In-Store Shopping Easy

Rather than ignoring the fact that consumers are using their mobile devices to shop while in the store, Target tackled the challenge head-on through its mobile app. Using location-based technology from Point Inside, Target’s app allows customers to pick a …

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Online Shopping is Growing Fast

Online retail revenue is projected to reach $500 billion by 2018, with online buyers growing by 15 percent within the next 4 years. Another key consumer base to look at is the online shopper, which according to Forbes, is anyone …

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