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Online Holiday Shopping and Research to Increase Commerce

There are only 26 days between Black Friday and Christmas this year, meaning brick-and-mortar stores will be busy and online shopping carts will be full during the coming weeks.

According to an infographic by Invesp, U.S. retail commerce is expected to grow 17 percent this holiday season, reaching $72.4 billion.

While many purchases will still be made in brick-and-mortar stores, 92 percent of shoppers plan to research, if not buy, gifts online this holiday season.

When purchasing gifts online, the factors that consumers consider extremely important are discounts, low prices and free shipping.

To read more about online holiday shopping behavior, click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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