Operations

Once reserved for frequent fliers and elite customers, loyalty programs have evolved and can be found in all industries, offered by companies and businesses of all sizes. Despite their popularity with retailers, most loyalty programs aren’t creating loyal customers. On …

Four years and one challenging start later, True Value of Rock Hill in Rock Hill, South Carolina, has found its groove as a business and a member of the community. Owner Jay Simpson opened the store in February 2020 with …

From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can …

Finding the perfect Christmas gift can be tough. National rural lifestyle retailer Tractor Supply Co. recently announced it is launching “Dad Squad,” a new service to help consumers find the perfect gift for the hardest shoppers this holiday season. The purpose …

We’ve come a long way since 1991, when the European Organization for Nuclear Research, home of the scientist who came up with the idea for the World Wide Web, launched the first website with text only and rudimentary hyperlinks. Now, …

More than just a buzzword, omnichannel strategies are driving the future of retail, as the lines between brick-and mortar and online have blurred and customers expect businesses to meet them where they are. Whether online or in-person, commerce is commerce …

Bringing out everyone’s inner child, Marcon Building Supply in Markleysburg, Pennsylvania, puts on a Halloween event each year for customers. For this year’s event, the employees, including many of the employees’ children, dressed up as different Barbies and characters from …

As the company sought to transform the online shopping experience for customers, Home Hardware faced the challenge of providing customer-centric fulfillment without creating direct competition among its nearly 1,100 stores across Canada. The company wanted to scale its e-commerce shopping …