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Show Your Store’s Holiday Spirit

Finding the perfect Christmas gift can be tough. National rural lifestyle retailer Tractor Supply Co. recently announced it is launching “Dad Squad,” a new service to help consumers find the perfect gift for the hardest shoppers this holiday season. The purpose of “Dad Squad” is to help find a gift for that difficult person to shop for—dads.

For independent retailers, launching a Dad Squad or similar program can bring in new customers and provide an extra layer of customer service to existing ones. From updating your store’s exterior to show your holiday spirit to bringing in new seasonal merchandising displays or adding new window displays, we’ve compiled a list of other ways your operation can show Christmas cheer and welcome holiday shoppers. 

Download marketing materials to show off your local business during the holiday season here. Take a look at what other independent retailers are doing to bring in those holiday shoppers.

Manotick Home Hardware Hosts Christmas Shopping Event for Kids

What started with 18 children and two hours of shopping four years ago has become four evenings and hundreds of young shoppers browsing the aisles. The Kids Only Christmas Shopping event has provided a fun way for children to shop for gifts for their parents and loved ones.

Read the full story here.

A Gingerbread House Goes Life-Sized

The holidays got an upgrade at Hartville Hardware in Hartville, Ohio, when the store’s Idea House transformed into a giant gingerbread house. The Idea House, which sits in the center of the 305,000-square-foot store, is a full-size home that showcases the latest trends in home design. 

Read the story here.

Merchandising for the Holidays

During the holiday season, The Nook—a store-within-a-store that sells gifts, housewares and more—creatively merchandises products to highlight stocking stuffers and gifts for everyone on a customer’s holiday list.

Read the story here.

Lugbill Supply Center Makes Generosity Easier

Lugbill Supply Center in Archbold, Ohio, provides everything necessary for community members to give Christmas gifts to children throughout the world who are impacted by war, poverty, natural disasters and disease.

Read the story here.

Local Hardware Store Brings the Joy of the Holidays to Alaskan Town

In the small Alaskan town of Nikiski, Nikiski Hardware & Supply serves local residents with a selection of home improvement products, clothing, housewares and more. The store also serves as a community gathering place and hosts events throughout the year, including its annual Christmas Extravaganza.

Read the story here.

About Jacob Musselman

Jacob is the content coordinator for Hardware Retailing Magazine. A lifelong Hoosier, Jacob earned a B.S. in journalism and telecommunications with a minor in digital publishing from Ball State University. He loves making bagels, going to farmers markets with his wife Hannah and two dogs and watching Formula One.

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