Before you can build customer loyalty, you need to know where your customers currently stand. Customer loyalty can be a tricky metric to measure, but fortunately there are several ways to assess how faithful customers are to your company. Find …
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Planning Events in a Post-Pandemic World
In October, the North American Hardware and Paint Association (NHPA) hosted its first major in-person event since the start of the pandemic, the NHPA All-Industry Conference. The event was held in conjunction with the National Hardware Show. At the helm …
Read More »Best Practices for Safely Hosting Store Events
From private parties to public gatherings, in-person events took a major hit during the pandemic. Most likely, the blanket cancellation of events impacted your operation as well, preventing you from hosting events that connect you with your customers and community. …
Read More »Consumers Want to Shop Locally This Holiday Shopping Season
As we head into the holiday shopping season, Vericast, a marketing solutions company, found that consumers want to shop early and shop local. Because of anticipated shipping delays, 55 percent of respondents said they will shop in person instead of …
Read More »RSVP Yes: How Adding an Event Venue Can Boost Your Business
Sunlight trickles through the trees as staff members set out chairs, lay the aisle runner and clear a space for the band, all in preparation for a special celebration. This isn’t your ordinary event venue, however. Tucked behind Crest True …
Read More »The Best Time to Send Customer Emails
While the content you include in an email or e-newsletter is the most important thing to consider when sending digital communications, it’s also a good idea to look at what time you’re sending emails. According to GetResponse, nearly 22 percent …
Read More »Home Depot Joins Forces With Walmart to Offer Delivery Services
The Home Depot has teamed up with Walmart to expand its same-day and next-day delivery services. The home improvement company is the first retail client of Walmart GoLocal, a network that delivers products for businesses of all sizes. Through Walmart …
Read More »3 Ways to Combat Supply Chain Issues This Holiday Season
No industry is immune to the supply chain woes gripping the retail world. While consumers are well aware of the issues, they are still looking for answers and relying on their favorite retailers to still provide the products they need. …
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