In life, comparison is the thief of joy, but when it comes to business, comparison is a key component to evaluate progress and gauge success. In the independent home improvement industry, running a gap analysis is one of those tasks …
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Sales Ablaze: Complement Your LBM Category With Custom Fireplace Services
A lumber and building materials category is a great addition to a hardware operation, providing a new source of revenue and opportunities for growth. Many retailers have faced difficulty in this category recently, as significant tariffs on lumber and building …
Read More »Mission Driven: Scott Morath Brings a Military Mindset to the Independent Channel
Facing a life-changing list of obstacles and challenges while serving in the U.S. Marine Corps, Scott Morath uses the toolkit of skills he gained during his time in military service in his leadership role today in the independent channel. Morath’s …
Read More »Looking Back, Moving Forward: Dig Into the NHPA 2026 Market Measure Report
Market Measure Evolution As you dive into this year’s Market Measure report, things might look a bit different than they have in the past, particularly when you browse the size of market numbers and the market breakdown. The numbers themselves …
Read More »Only the Essentials: Go Back to the Basics to Find Success in Digital Marketing Strategies
Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is just one of many hats a retailer wears, it can get pushed to the backburner or dropped altogether. Rather than …
Read More »Homebuyer Income Divide Impacts Home Improvement Industry
Using propriety data, Numerator helps companies understand their customers and identify growth opportunities by providing more visibility into more consumers across more channels. In its The Income Divide: Implications for the Home Improvement Sector report, Numerator shares how the income divide …
Read More »Get Posting With the NHPA Social Media Toolkit
Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in …
Read More »Email & Invoice Fraud: The Cyberthreat That Looks Like Everyday Business
By Luke Vander Linden, VP of Membership & Marketing, Retail & Hospitality ISAC Every day, retailers may receive hundreds, if not thousands, of emails, invoices and payment requests. While these communications may seem standard, they present enticing opportunities for cybercriminals …
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