Because professionals make up at least a part of the audience of most independent home improvement operations, gaining their attention is key to boosting sales. The Pro Attitudes Toward Good-Better-Best Product Offerings report from the Home Improvement Research Institute (HIRI) …
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4 Ways Training Can Increase Add-on Sales
If you want to generate more add-on sales for your business, you need to make sure you’re using effective promotional and merchandising techniques. But likely the best way to prompt customers to add more items to their shopping carts are …
Read More »Attracting Younger Employees to Your Operation
As independent retailers work to find quality employees, one audience that can be tapped into is teenagers and college students. While many in the independent home improvement channel already utilize a younger workforce, for those who don’t, here are some …
Read More »Training as a Long-Term Investment at Hartville Hardware
This is one of a series of case studies into why training is important and the tangible results it can have on your business. Click here to read other case studies. Of all the excuses for not training, “We’re just …
Read More »Paint and Sundries Score High for Cross-Purchases
The Home Improvement Research Institute (HIRI) released its 2024 Home Improvement Retail Selector Study in late 2024. The study looked at the customers’ motivations to shop at brick-and-mortar locations for their home improvement needs. For 49% of respondents, offering a variety of …
Read More »Find Your Voice: 5 Keys to Bolster Communications With Your Employees
They said what?! The game of telephone can produce hilarious results, but in real life, ineffectual communication can cause major issues, whether it’s a relationship with a significant other, among friends or between coworkers. According to Forbes Advisor’s The State …
Read More »Market Measure 2025: The Industry’s Annual Report
As 2023 was winding down, many of us held high hopes that 2024 would mark the year for a return to upward momentum in the industry. Following the outsized growth the industry experienced during the pandemic and the marked retreat …
Read More »How to Have Crucial Conversations With Employees
As a retailer who works with the intangible asset known as employees, you’re probably not immune from having to take part in difficult conversations. As the Dean of the Lacy School of Business at Butler University and an instructor for …
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