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Jacob Musselman

Jacob is the content coordinator for Hardware Retailing Magazine. A lifelong Hoosier, Jacob earned a B.S. in journalism and telecommunications with a minor in digital publishing from Ball State University. He loves making bagels, going to farmers markets with his wife Hannah and two dogs and watching Formula One.

Be Nice, Customers Notice

All retailers “slip” sometimes on most aspects of delivering their customer service. It is natural and unavoidable. But can these slips be neutralized in the minds of your customers? I’ve reviewed hundreds of customer surveys with candid comments about store …

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Hot Products – April 1, 2026

Hot Products

Spray Adhesives (SPONSORED) Versatile, strong, durable—the 3M™ Super 77™ Multi-Surface Super Strength, 3M™ Max Strength Contact Adhesive Spray 90 and 3M™ Corner Bead Spray Adhesive Spray 61 for drywall provide strong, permanent bonds on a variety of surfaces. Containing fewer …

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Home Depot Expands AI Efforts to Shape Future of Home Improvement

Home Depot Magic Apron Updates

The Home Depot currently offers more than a dozen AI-powered capabilities, with numerous others in development. Through new artificial intelligence tools, the company is delivering its home improvement expertise directly to millions of DIY customers and professional contractors. “Everything we …

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