Tag Archives: technology

As consumers have become increasingly reliant on mobile devices, consulting apps, websites and online reviews to help dictate purchase decisions, the future of brick-and-mortar retailers once seemed bleak. But, just as consumers tend to move through ebbs and flows that …

Starting October 2015, MasterCard and Visa will usher in a major change in the U.S. credit card industry.  Credit cards will have microchips in them.  Consumers will use PIN numbers instead of signing credit card receipts.  And consumers will insert …

Benjamin Moore launched a new mobile, puzzle game, Bendoku in an effort to gain more attention toward its  three signature color collections: Color Preview, Affinity and Williamsburg and attract its growing number of mobile customers. Bendoku challenges users ability to distinguish …

A new “Truth About Shopping” study explores global consumer attitudes and behavior related to all areas of shopping today, including online, mobile and in-store purchasing, views about data and privacy, and preferences about the shopping environment and experience. Conducted by …

Sears recently introduced  Connected Solutions, experiential shops that bring together assortments of smart, connected home and personal automation products. For example, a customer could program his garage door opener to be notified by text when the door is open and closed. Could …

Computer technology has changed the way consumers shop for everything from shoes to homes. Thanks to easy access to online data, 90 percent of homebuyers surveyed by the National Association of Realtors in 2012 said the Internet was their top …

Whether you are a social media maverick or beginning a path to building your own digital community, it is important to learn the “rules of conduct” when promoting your business using social platforms. Here are five ways to make the …

When Kim Folchi was looking for new ways to sell wooden pallets in her store, she turned to social media. Folchi, owner of Sierra Valley Home Center in Loyalton, Calif., had a collection of pallets left over from deliveries that …