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Mobile Retail Apps Continue to Be Popular Across Generations

CFI Group has published its Retail Satisfaction Barometer, which reveals consumer expectations during the shopping process, specifically noting the popularity of mobile technology. The report uncovered that the use of mobile applications for shopping purposes doubled in the past year, with 41 percent of consumers actively using mobile apps while shopping.

The study found that 67 percent of 18–34 year-olds use mobile apps during their shopping experience. While millennials are typically the focus of retailers’ mobile efforts, the survey suggests they may want to look again: Most consumers of all ages indicated that they have two to four shopping apps installed, proving that mobile isn’t a generational-only trend.

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About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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