The Home Improvement Research Institute (HIRI) recently collected data regarding what motivates home improvement customers to tackle gardening and landscaping projects. Their data can help you strategize your inventory to best meet these customers’ needs before spring weather returns to …
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Monitoring the Market: Quarter 1
Use the following industry metrics to anticipate emerging trends and opportunities in the channel. Data is not seasonally adjusted, meaning these graphs represent real-time shifts in the market. Understand consumers’ desire to save or spend by gauging overall consumer confidence …
Read More »Research Shows Why Company Culture Matters
A company culture — the operation’s work atmosphere and core values—are critical for customer and employee satisfaction. Research from global research firm PwC reinforces why. A good company culture impacts employee performance, job satisfaction and loyalty, according to PwC. And …
Read More »Reaching Customers Via Targeted Marketing
Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business. targeted …
Read More »Retailers Must Diversify to Overcome Tariff Tensions
Writing for the National Retail Federation (NRF)’s blog, president and CEO Matthew Shay reflected on the effects recent tariff escalations between the U.S. and China have taken on retail supply chains. Review some of his takeaways here. Retailers can’t move …
Read More »Your Customers Are Shopping Online
Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …
Read More »2019 State of Independents Conference to Highlight Retail Opportunities
At the 2019 State of Independents Conference Dec. 5 in Indianapolis, industry analysts and retailers will take a look at how global changes are affecting their day-to-day retail reality on a local level. Registration to attend the one-day event held …
Read More »HIRI Presenter Highlights Home Improvement Trends
At the 2019 HIRI Insights Summit, a two-day research conference in Chicago presented by the Home Improvement Research Institute (HIRI), industry analysts and home improvement executives gathered to discuss the health of home improvement in the U.S. To start the …
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