For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …
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Understanding the Forces Influencing U.S. Homebuilding
Home improvement stores are places of possibility. Every aisle, each shelf and all transactions your team earns bring individuals and families one step closer to living in the space of their dreams. Understanding the intersection of home improvement retail and …
Read More »High Performance Retailing: A New Data Resource for Your Operation
High Performance Retailing invites you to build your business with data. Launching within the pages of the September issue of Hardware Retailing magazine is High Performance Retailing, a quarterly data resource produced by the North American Retail Hardware Association and …
Read More »High Performance Retailing Fall 2019: Inside U.S. Home Construction
Welcome to the first issue of High Performance Retailing, a collaboration between the North American Retail Hardware Association and market research firm The Farnsworth Group. Each quarterly installment aims to deliver actionable, relevant data to independent home improvement retailers to …
Read More »Understanding Lumber Prices
David Logan, director of tax and trade policy analysis for the National Association of Home Builders (NAHB), answered questions from Hardware Retailing about lumber prices and other concerns in the homebuilding sector. Hardware Retailing (HR): Why are lumber prices lower …
Read More »U.S. Homebuilder Confidence Rises
U.S. homebuilders are feeling more confident about the economy and their trade, based on the latest Housing Market Index released by the National Association of Home Builders (NAHB) and Wells Fargo. Overall, homebuilder confidence rose to 66 points in August, …
Read More »Where the Smart Home Market Is Growing
The U.S. smart home market is growing quickly. In fact, the Home Improvement Research Institute (HIRI) projects that the market will more than triple in size from 2018 to 2022. Five years ago, safety and security devices were the biggest …
Read More »Who Is Buying Homes for Multiple Generations?
Members of generation X are now the most likely group to buy a home to house multiple generations of their families. According to recent research from the National Association of Realtors, about 17 percent of gen Xers (born between 1965 …
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