New consumer information from market research firm The NPD Group (NPD) shows the popularity of DIY home improvement projects is a trend that looks poised to continue. NPD’s Checkout service tracks consumer behavior across all retail channels, illuminating trends in …
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3 Outdoor Power Equipment Trends to Follow
Market research firm The Farnsworth Group has delved into the consumer trends shaping the outdoor power equipment marketplace. The firm recently completed a public industry study among more than 600 DIYers who had recently purchased or plan to purchase outdoor …
Read More »Latest Houzz Data Highlights Home Improvement Strength
New data from home renovation and design platform Houzz suggests the home improvement market has recovered to pre-pandemic activity levels, reporting the strongest construction activity since the third quarter of 2018. “The results from the Houzz Q4 Renovation Barometer show …
Read More »Webinar: Charting COVID-19’s Home Improvement Impact
The North American Hardware and Paint Association (NHPA) recently hosted an in-depth webinar on the impact COVID-19 has had on the home improvement channel. Sponsored by Epicor, the webinar was an opportunity for all members of the home improvement industry …
Read More »New Data Reveals What’s Motivating DIY Projects
New data from market research firm Consumer Specialists is shedding light on exactly how COVID-19 has impacted DIYers’ home improvement habits. The report is based on research conducted by Consumer Specialists with a nationally representative sample of more than 600 …
Read More »Review 2020’s Most Active Home Improvement Product Categories
The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re …
Read More »How Will You Budget for 2021?
After an unprecedented year full of retail volatility and strong sales for home improvement retailers, how will you budget for your business in 2021? Over the past few months, the North American Retail Hardware Association (NRHA) has received hundreds of …
Read More »The Farnsworth Group, HIRI Partner for Weekly COVID-19 Updates
Market research firms The Farnsworth Group and the Home Improvement Research Institute have announced an ongoing partnership to deliver weekly updates on how COVID-19 is impacting DIYers and contractors. The two organizations say the goal of the weekly updates is …
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