The Home Improvement Research Institute (HIRI) took a look back at the home improvement industry in the past year and shared its top three takeaways going into 2022. According to preliminary estimates, the home improvement industry grew 13 percent for …
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HIRI Releases New Data on Consumer Behavior
The Home Improvement Research Institute (HIRI) continuously provides home improvement consumer data to its members to aid them in making better business decisions. As part of its efforts, HIRI recently surveyed consumers on their shopping habits and found that 59.2 …
Read More »Discover the Most Popular DIY Projects This Quarter
Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year. Enjoying …
Read More »4 Smart Home Trends to Watch
Smart home technology is becoming more affordable and more popular among homeowners. From Wi-Fi enabled speakers to video doorbells and lightbulbs controlled by smartphones, smart technology brings new levels of safety and customization to DIYers. New data from the Home …
Read More »How COVID-19 Affected June Home Improvement
Market research firms The Farnsworth Group and the Home Improvement Research Institute have released their final COVID-19 tracker report, highlighting the many ways in which the pandemic has affected home improvement DIYers and pros. Take a look at the latest …
Read More »Tracking DIY Home Improvement Activity in 2021
Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on DIYers, new data reveals exactly …
Read More »Review 2020’s Most Active Home Improvement Product Categories
The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re …
Read More »Analyzing the DIY Home Improvement Marketplace
The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …
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