Home » Research and Guides » Top 4 Factors Influencing Homeowner Choice of Professionals
homeowner professionals

Top 4 Factors Influencing Homeowner Choice of Professionals

Home main­te­nance and ser­vices are a cru­cial aspect of home­own­er­ship, impact­ing both the finan­cial and func­tion­al well-being of a house­hold. In its 2024 Home Services Study, the Home Improvement Retail Institute discovered that 35% of homeowners hired professionals to complete at least one home service over the previous 12 months.

The survey also found that the top four factors influencing homeowner choice of professionals to handle home maintenance. According to the survey, work quality and a strong reputation were the top two factors, followed by being licensed and insured and then price.

If you’re not yet a HIRI member, consider joining for enterprise-wide access to $1M+ annually in home improvement research. Learn more at HIRI.org/pricing. For additional insights, make plans to attend HIRI’s 2025 Home Improvement Insights Summit, October 22-23, in Chicago and open to non-members and members alike. Learn more and register at hirisummit.com.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor and has served as senior editor and now managing editor. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, coaching basketball, going to concerts, boating and cheering on the Cleveland Guardians.

Check Also

home renovation products

5 Home Renovation Products for the New Homeowner

According to data from the Home Improvement Research Institute, homebuyers in 2024 focused on renovating …