Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals contractors are relying on brick-and-mortar home …
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Amid COVID-19, market research firm The Farnsworth Group and the Home Improvement Research Institute have hosted regular webinars for home improvement retailers, vendors and channel partners to explore how the pandemic was impacting DIYers and contractors. In a recent session, …
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Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals home improvement is on the minds …
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Hand tools often represent one of the most reliable categories in a home improvement store. Whether a young couple is moving into a new home and building up their supply of DIY tools or a pro needs a replacement for …
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Market research firms The Farnsworth Group and the Home Improvement Research Institute have announced an ongoing partnership to deliver weekly updates on how COVID-19 is impacting DIYers and contractors. The two organizations say the goal of the weekly updates is …
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Homeowners who update the front entrances to their houses often start the projects because a repair is necessary, the Home Improvement Research Institute (HIRI) reports. However, homeowners choose the materials they use for their entryway updates based on how attractive …
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The Home Improvement Research Institute (HIRI) recently collected data regarding what motivates home improvement customers to tackle gardening and landscaping projects. Their data can help you strategize your inventory to best meet these customers’ needs before spring weather returns to …
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Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …
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