Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals home improvement is on the minds …
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Breathe New Life Into Your Hand Tools Category
Hand tools often represent one of the most reliable categories in a home improvement store. Whether a young couple is moving into a new home and building up their supply of DIY tools or a pro needs a replacement for …
Read More »The Farnsworth Group, HIRI Partner for Weekly COVID-19 Updates
Market research firms The Farnsworth Group and the Home Improvement Research Institute have announced an ongoing partnership to deliver weekly updates on how COVID-19 is impacting DIYers and contractors. The two organizations say the goal of the weekly updates is …
Read More »Making A Grander Home Entrance
Homeowners who update the front entrances to their houses often start the projects because a repair is necessary, the Home Improvement Research Institute (HIRI) reports. However, homeowners choose the materials they use for their entryway updates based on how attractive …
Read More »DIY Landscaping Projects Take Root
The Home Improvement Research Institute (HIRI) recently collected data regarding what motivates home improvement customers to tackle gardening and landscaping projects. Their data can help you strategize your inventory to best meet these customers’ needs before spring weather returns to …
Read More »Your Customers Are Shopping Online
Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …
Read More »Where the Smart Home Market Is Growing
The U.S. smart home market is growing quickly. In fact, the Home Improvement Research Institute (HIRI) projects that the market will more than triple in size from 2018 to 2022. Five years ago, safety and security devices were the biggest …
Read More »Further Growth Predicted for Home Improvement Market
Low unemployment, solid existing home sales and growth in product sales in 2018 are among the reasons the Home Improvement Research Institute (HIRI) projects continued sales increases for products in the U.S. home improvement industry. The consumer market for home …
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