Lawn and Garden Category Sees Growth With Lawn Mower Segment

Lawn and garden product sales in the U.S. have grown 7% in the last 12 months, despite concerns about inflation and tariffs, according to Yip­it­Da­ta, a strate­gic part­ner of the Home Improvement Research Institute (HIRI). HIRI attributes the growth to the popularity of the lawn mower segment, particularly with zero-turn mowers.

In 2024, lawn mowers accounted for 8% of sales in the lawn and garden category, with a 15% sales growth year over year, outperforming other outdoor power equipment categories like hedge trimmers, string trimmers and leaf blowers. As home­own­ers increas­ing­ly pri­or­i­tize lawn care, these prod­ucts have become essen­tial for main­tain­ing out­door spaces.

Within the lawn mower segment, zero-turn mowers account for 28% of the category, with their 2024 share growing 2% year over year and sales growing 21%. The growth in this category, especially for zero-turn mowers, provides independent retailers the opportunity to attract customers.