One of the best ways to diversify your audience and differentiate your business is through business-to-business (B2B) sales. When you think of B2B, you probably picture outside sales teams making cold calls, and while that method is successful for many, …
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Managing vs. Filling Spaces
By Tony Corsberg, Principal, Merchant5 Advisors One of the most economical ways to increase sales is by increasing the average transaction size of the customers already in the store. Promotional space management is a valuable tool for achieving this, as …
Read More »Busy Beaver Takes Advantage of Onebeat and Zipline’s New Strategic Integration
Onebeat, an AI-driven inventory optimization platform, and Zipline, a retail execution and communication platform, have joined forces to offer a strategic integration designed to help retailers close the gap between strategy and in-store performance. Busy Beaver has adopted the integration …
Read More »The Song and Dance of Customer Returns
By Dan Kurash, Store Manager at JC Licht When it comes to a contractor and DIY-centered home improvement location, it can be important to keep in mind this word regarding counter sales: reciprocation. Reciprocation within any interaction lends itself to …
Read More »NHPA Introduces High-Impact, Low-Effort AI Training Sessions Through RetailWise
As it continually strives to make independent home improvement retailers better and more profitable, the North American Hardware and Paint Association (NHPA) is leaning into technology to bring efficient and time-saving training offerings to the channel. The new RetailWise program …
Read More »Cooking Up Sales: Make Cookware a Key Part of Your Housewares Department
While it may not be a core category for most home improvement operations, housewares can address customers’ daily needs and comforts and fill a hole in the local market. A cooking supplies section in particular is an excellent category for …
Read More »Kick-Start Sales: 4 Best Practices to Improve Your Endcaps’ Sales Lift
Literally anchoring store departments, endcaps should be a superstar seller in any store, but require more than just a set-it-and-forget-it mentality. In March, the North American Hardware and Paint Association (NHPA) released its third iteration of the Merchandising for Profit …
Read More »Brand Impersonation Fraud & How to Protect Your Business
By Luke Vander Linden, VP of Membership & Marketing, Retail & Hospitality ISAC With high volumes of daily transactions and access to customers’ personal data, such as phone numbers, addresses and credit card numbers, retailers are highly targeted by cybercriminals. …
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