Customer service is now getting recognition as a marketing tool for retailers, and Ace Hardware’s service is getting applause along with retailers such as Zappos.com and Morton’s The Steakhouse. Traditionally, the customer service and marketing departments were two separate entities, but …

In a recent push to compete better with Walmart, Amazon has cut prices on consumer goods such as toilet paper and groceries. Amazon has recently been in “investment mode”, pricing aggressively and investing in innovative products. According to an article from The …

With Black Friday less than two days away, consumers still have a lot of shopping to do. According to Deloitte’s 2014 pre-Thanksgiving survey, only 18 percent of consumers have completed their holiday gift shopping to date. Not only do consumers …

The number of housing starts is steadily increasing and home improvement remodeling is on the rise, according to an article from the Wall Street Journal. With these two factors slowly improving, the economy is making strides toward pre-recession levels. The Bureau …

As the housing market continues to recover, the size of newly built single-family homes is slightly decreasing. Single-family home sizes have been on the rise since the end of the recession, and now they are tapering off for the second …

With 2014 coming to a close, upcoming trends for 2015 are being showcased. Paint companies are picking their 2015 color of the year, predicting which color will make its way into homes across America. Benjamin Moore picked Guilford Green, a …

Fact: Age groups shop differently. While the older generation tends to frequent brick-and-mortar stores, the younger generation is more likely to embrace mobile shopping. To what extent does age play a role in online shopping behavior and preferences? Bronto, a cloud-based …

Americans’ confidence in the U.S. economy is growing, according to a national Bankrate survey.  According to Bankrate, job security, debt, net worth and overall financial situation are areas in which Americans are experiencing more optimistic sentiments. These positive areas led the Financial …