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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

What Do Your Sales Associates Do That Websites Can’t?

Thanks to retail websites and online search engines, consumers no longer think of retail sales associates as particularly trustworthy or helpful, according to an article from the Harvard Business Review. Integer Group, a global marketing agency, found that “family, friends and …

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Most Web Customers Spend in Initial 60 Minutes

Online retailers are tasked with getting Web shoppers to buy within 60 minutes, or lose nearly 75 percent of them. By the end of one hour on a website, most consumers decide what to buy and complete their purchases, according to a recent report from Monetate, …

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Will Tokens Replace Plastic Credit Cards?

swipe fees

Many consumers don’t feel as safe shopping with a credit card as they did before big box retailers such as The Home Depot had customers’ payment card information stolen in data breaches. The growing concerns about credit card security is piquing interest …

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Overview of Home Improvement Market in Third Quarter 2014

North American Retail Hardware Association’s Executive Trends Survey shows that hardware retailers across the country gauge their growth in different categories on a quarterly basis, and overall, the retailers saw sales growth. The survey for November 2014 found that sales growth in …

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Lowe’s to Add Sherwin-Williams’ Paint

In March, Lowe’s will sell Sherwin-Williams’ HGTV HOME™ brand paints in stores and online. According to a Lowe’s press release, the “product line will feature a new and improved interior and exterior paint program.” HGTV HOME’s “color palette will offer …

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BuildDirect: A New Home Improvement Competitor

An online home improvement retailer has gotten millions of dollars in investments this year. Investors have committed $50 million in funding for the retailer, BuildDirect of Vancouver, to improve its product assortment and online platform, according to Forbes. The online retailer sells hardwood flooring, …

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Recession Created Frugal, Reluctant Spenders

Despite the fact that the recession has turned around and is showing growth in certain sectors, consumer morale remains low, which can be seen in the slow start to the holiday season. McKinsey & Company, a multinational management consulting firm, surveys …

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Retail Sales on the Rise

November was a strong month in the retail sector. According to the National Retail Federation, November retail sales were up 0.6 percent from October and 3.2 percent over November 2013. This steady growth supports NRF’s forecast of a 4.1 percent …

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