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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Discover Hardware Retailing’s Updated Website

To view the full video click here. The beginning of 2015 brought changes for Hardware Retailing magazine. A refocused vision led to a new look for Hardware Retailing’s website, mobile app, digital publication and newsletter, along with the addition of online supplements. You may wonder …

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Kitchen Design Trends in 2015

The kitchen is the hub of the home and the gathering place for many families. For this reason, it is one of the most remodeled rooms in the house. Entertaining takes place along with family dinners and important events, which is …

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Why High-Profit Hardware Stores are so Successful

Overall, hardware stores excelled in 2013. According to North American Retail Hardware Association’s 2014 Cost of Doing Business Study, hardware stores reporting prior-year’s sales saw a 2.54 percent increase in same-store sales growth. As defined in the study, hardware stores …

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Housewares Show Highlights Color Trends

The 2015 International Home + Housewares Show in Chicago featured keynote speakers, innovative products and industry professionals, making it a learning experience for all. The keynote and seminar speakers focused on industry trends, colors and improving business operations. Leatrice Eiseman, executive …

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Millennials’ Color Choices

The younger generations, specifically millennials, do things differently. A majority of them rent a home or live with their parents. Some millennials are city dwellers and want to avoid the suburbs, and others prefer housing options that are close to …

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Colors that Make a Statement in 2015

Summary of 2015’s Colors of the Year Each year, paint manufacturer reveal their colors of the year, creating a grand mix of contradicting color choices. Some manufacturers choose one specific color while others select a broad assortment, creating different palettes. …

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