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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Bring Local Goods to Your Store

Creating partnerships with local vendors and small businesses is easier than you may think. In fact, many retailers featured in Hardware Retailing’s recent Housewares story said the local products they stock were brought to their attention by the vendor. If …

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Paint Selling Guide

DIY television programs and social sharing sites have made consumers trend-savvy and project focused. In Hardware Retailing‘s March 2015 issue of the magazine, editors spoke with designers and retailers across the country to identify popular paint trends in 2015. In …

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NRHA’s 2015 State of Pricing Study

Hardware Retailing magazine’s March 2015 issue features an article focused on the changes in pricing strategies over the years. The story also discusses how retailers can stay competitive today as variable pricing evolves and dynamic pricing spreads. The full story can be found here. The …

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Hot or Not: Pinning Down the Paint Trends of 2015

To download a PDF of this story, click here. To download the Paint Selling Guide, visit hardwareretailing.com/paint-trends.  With the growing popularity of do-it-yourself TV shows, Pinterest projects, YouTube videos and other social sharing sites, today’s consumers are more fashion-forward than ever—devoting more time to testing …

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Popular Paint Projects on Pinterest

For many consumers, staying up to date on the latest trends in home design is easier than ever thanks to social sharing sites like Pinterest. In the March 2015 issue of Hardware Retailing, the editorial team looked at the different …

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Consumer Perception of Brand Name and Generic Products

During the recession, many families had to tighten their budgets in a variety of ways, including buying less expensive, generic products. The lifestyle changes have had lasting effects on consumers because people have learned to price shop and found that …

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How The Big Boxes Rate On Reputation

Happiest Retail Employers

In a recent study, Lowe’s appeared in the top 20 of highly visible companies ranked by reputation. The big box retailer had the highest reputation quotient ranking among specialty retailers, according to the 2015 Harris Poll Reputation Quotient. The Harris study measures the reputations …

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Consumers Still Like Benefits Of In-Store Shopping

Consumers want their shopping experiences to be efficient, convenient and enjoyable — and while Internet stores offer them many benefits, they know physical stores still do, too. PwC’s international Total Retail Survey notes that the top three reasons worldwide that consumers make in-store purchases are not …

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