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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Work Wear Selling Guide

The clothing and work wear category is diverse and provides shoppers a one-stop shop for all of their home improvement needs. In Hardware Retailing‘s June 2015 issue of the magazine, editors spoke with retailers who excel in the clothing category to identify the …

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When Practical Meets Fashionable

To download a PDF of this story, click here. To download the Work Wear Selling Guide, visit hardwareretailing.com/work-wear.  Retailers Share Top Trends and Tips in Clothing and Work Wear  From farmers and fisherman to glammed-up rodeo contestants, consumers across the country are visiting home improvement …

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A 360-Degree View of Tractor Supply Company

To view a PDF of this story, click here. By Kate Klein, kklein@nrha.org and Sara Logel slogel@nrha.org The information in this 360 overview was gathered by Hardware Retailing staff from a variety of resources that are attributed throughout. Tractor Supply Company, a long-time specialty retailer, has …

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Improving Your Online Presence

Having an online presence is extremely important in today’s retail climate. If nothing else, a business website needs to provide directions to locations and business operating hours because consumers expect to find that basic information online. But besides hours and …

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More Than a Magazine

Hardware Retailing publishes the industry’s leading monthly magazine along with a variety of other resources. This year, Hardware Retailing has been creating new and unique content for all of its digital properties, providing multiple ways for you to find industry news, …

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Tailgating: More Popular than the Game

Tailgating has become a sport in itself, especially at big southern universities. Avid sports lovers strive to own the best and most team-colored products around to prove they are the biggest fans. Games, food and drinks are all essential to …

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5 Niches on the Rise

To view a PDF of this story, click here. Up-and-Coming Categories Catching Consumer Interest By Kate Klein, kklein@nrha.org and Sara Logel slogel@nrha.org Home improvement retailing is as competitive as it’s ever been, and successful retailers are developing strong niches and establishing themselves as resources for …

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Aging in Place Selling Guide

As more and more baby boomers reach retirement, the older population is adapting their homes so they can live safely and independently. These design elements are not just for the elderly however, as universal design is useful for all ages. In the …

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