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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Welcome to the Neighborhood: Moving and Redoing

As the DIY trend continues to grow, new homebuyers are visiting your stores and tackling projects on their own. In fact, according to the National Association of Realtors, over half of homebuyers completed a home improvement project within three months …

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Study Why Customers Browse But Don’t Buy

Retailers who focus mainly on increasing customer counts and average ticket sizes are missing a key metric: conversion rate. Conversion rate is the ratio of people who enter a store compared to how many actually make a purchase. Only 35 percent of retailers …

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Complete Breakdown of Housewares Category Share Estimates

In the February issue of Hardware Retailing, the Trends sections illustrated the top four subcategories within the housewares sector, but the industry comprises other categories. Below is data the International Housewares Association published in its 2014 State of the Industry …

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Home Depot Improving Customer Service With Technology

The Home Depot is supplying store associates across the U.S. with new hand-held devices to help customers look for products, but also to track data and use like typical smartphones. Employees will be able to use the next generation FIRST Phone, a Zebra Technologies Device, …

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How to Promote Locally Sourced Products

In the February 2015 issue of Hardware Retailing, we featured retailers who are incorporating locally sourced housewares products into their home improvement stores. The housewares category provides great opportunities to source products made by local vendors and a number of …

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10 Retailing Lessons from Starbucks

A look at Starbucks’ business offers lessons on retailing, such as how to effectively run a company, treat customers and manage employees. The coffee shop powerhouse is present in over 65 countries, operates more than 21,000 stores and experienced 11 percent sales growth …

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Millennials More Likely to Shop Local

Most reports about millennials have shown that this younger age group is delaying major purchases and life changes due to the recession and an immense amount of college debt. Most millennials are single, pay rent and spend less on items …

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