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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Engage Employees With Hardware Retailing’s Online Elements

Hardware Retailing’s online elements provides you and your employees with additional training tools and educational worksheets. This video showcases these new and useful tools that complement and expand upon Hardware Retailing magazine’s content. With each issue, unique and innovative selling guides, quizzes, videos, …

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Explore Hardware Retailing’s Digital Publication

Hardware Retailing’s digital publication lets you and your employees view the current magazine online, along with past issues. Now your whole team can read the magazine! This video showcases the unique features of the online publication, such as the ability to print pages and share …

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Many Retailers Don’t Take Advantage Of Formal Training

Dedicating time to formal employee training develops sales associates who are knowledgeable, sell products well and deliver excellent customer service. Yet fewer than half of independent home improvement retailers who participated in North American Retail Hardware Association’s 2014 Employee Compensation Report provide formal employee …

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Tailgate Selling Guide

Tailgating is a growing category across the country, and almost a sport itself. In Hardware Retailing‘s April 2015 issue of the magazine, editors spoke with retailers in college towns across the country to understand how they promote their tailgating products within the community. …

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Product Videos Provide Higher Order Value

Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products. Product videos not only provide engagement and visibility but they also provide a …

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Learn From Hardware Retailing’s Newsletter

To continue helping you understand the many online resources Hardware Retailing provides, we are highlighting the magazine’s weekly newsletter. This video showcases the great features and helpful information the weekly email newsletter provides on topics ranging from hot new products to North American Retail Hardware Association news. …

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