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Product Videos Provide Higher Order Value

Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products.

Product videos not only provide engagement and visibility but they also provide a higher Average Order Value according to Liveclicker, a provider of video commerce solutions.

As shown in the graph below, Liveclicker discovered sites featuring videos on more than 50 percent of their product pages experienced a 68 percent improvement in their Average Order Value compared to those with videos present on only a few pages.


Besides Average Order Value, product videos also increase conversion rates. In fact, 88 percent of Liveclicker’s survey respondents reported an increase in conversions on pages with product videos.

Applied to Retail: Consider adding product videos to your website. Consumers want to engage with products, and the only way to do that online is by watching a video. Work with manufacturers or your wholesaler to incorporate these product-specific videos that not only help boost consumer engagement and conversion rates but also draw attention to manufacturers’ products.

To download Liveclicker’s complete report, click here.



About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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