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Improving Your Online Presence

Having an online presence is extremely important in today’s retail climate. If nothing else, a business website needs to provide directions to locations and business operating hours because consumers expect to find that basic information online.

But besides hours and location, what elements of a retailer’s website are consumers using most?

The following data provides a better understanding of the services consumers want from a retailer’s website.

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Applied to Retail: While live chat and online product selling are Web elements that may be out of reach if you run a small operation, other services are easy to incorporate. Contact information, customer reviews and your return policy are all relatively simple to add to a basic website. Even if you or upper management is clueless when it comes to building and maintaining websites, younger employees or a local college student could be good resources to start with. However, it is vital that once the website is launched, an employee is tasked with ensuring it stays up to date.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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