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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

IGC Show Kicks Off With Talk From Martha Stewart

The Independent Garden Center Show East (IGC East) kicked off Tuesday morning with a keynote question and answer session with Martha Stewart. The show is one of the largest gatherings of independent garden center owners, managers and buyers in the country and …

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Where Homeowners Are Growing Edible Plants

Retailers in the August issue of Hardware Retailing note that an increasing number of homeowners are planting fruit and vegetable gardens. The retailers’ customers want to know where their food comes from and enjoy the satisfaction of eating the fruit …

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Best Practices at Wholesaler Markets

Fall and spring wholesaler markets are great places to see new products, get special promotional prices and network with industry professionals. However, some markets are so expansive they can be overwhelming and hard to use efficiently. Depending on the season, …

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Lawn and Garden Knowledge

 To download a PDF of this story, click here. To download the Lawn & Garden Selling Guide, visit hardwareretailing.com/food-gardening. For more data on the growth in food gardening click here. Getting Back to the Roots With more consumers growing their own edible gardens consisting of fruits, …

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Lawn and Garden Selling Guide

More homeowners and apartments dwellers are using whatever space they have, be it backyards or containers, to grow fruits, vegetables and herbs for at-home cooking. This growing interest in gardening comes from consumers’ desire to know where their food comes …

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Food Garden Trends

In the August issue of Hardware Retailing, home improvement stores across the country identified the success they’ve experienced in the lawn and garden category and the ways in which they assist customers in this knowledge-centric category. For further information on the food garden …

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Do Consumers Know You Are Locally Owned?

While many consumers can recognize an independent home improvement store by its small-town feel and top-notch service, many don’t know a business is locally owned and operated if it uses national branding or has multiple locations. Customers may see a …

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