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What the NHPA Team Learned About Their Personalities

Working well together in a business requires employees to learn and rely on each other’s  strengths. The feature story shows how DiSC personality profiles can help guide those lessons.

After finding out how retailers have used DiSC assessments to improve their communications, the NHPA team members who worked together on the project turned the assessment internal. Based on what they already knew about each other’s personalities, it was obvious there would be differences. But discovering the details helped them understand how even similar people can be different and how that can impact communication in the workplace.

Similar But Not
As you can see, this group is a mix of two very distinct personality types. C’s tend to be private and averse to change, while i’s are more focused on group members’ feelings. But even people who are within the same segment have differences in their communication styles and preferences.

While Jesse and Kate are both C’s, Jesse is naturally more tactful than Kate, who at times can be overly blunt. On the other hand—and literally the opposite spectrum—i’s like Renee, Katie and Aubrey are all outgoing and consider other people’s feelings. But because Katie and Aubrey veer a little closer to the S (steadiness) segment, they are slightly more concerned with process and structure than Renee.

Working Together
To be successful on this project, it was important for Jesse and Kate to give Renee, Katie and Aubrey the chance to express their creativity and to be tactful in any constructive criticism. Renee, Katie and Aubrey needed to recognize that Jesse and Kate were focused on accuracy and need to be pushed to think outside the box every once in a while.


• Jesse Carleton, NHPA Training Manager & Editor
• Kate Klein, Profiles Editor
• Renee Changnon, Retail Outreach Coordinator
• Katie McHone-Hones, Event Manager

About Jesse Carleton

Jesse Carleton has visited independent hardware retailers, conducted original research on the industry and written extensively about the business of hardware retailing. Jesse has written for more than a dozen of NHPA’s contract publishing titles, all related to the hardware retailing industry. He also was instrumental in developing the Basic Training in Hardware Retailing courses now used by thousands of retailers across the country.

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