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Walmart has announced its three major holiday shopping events from Nov. 12 through Dec. 2—Early Black Friday Deals, Black Friday Deals and Cyber Monday Deals—in addition to a new holiday marketing campaign.
“This season, we’re bringing customers and members incredible savings across three major shopping events, along with the brands they love, exciting new discoveries and easier ways to shop, and even a few ‘who knew’ moments along the way,” says Julie Barber, chief merchandising officer, Walmart U.S. “It’s all about helping our customers save more, discover more and make more room for what matters.”
Early Black Friday Deals begin on Walmart.com at 12:01 a.m. ET and in stores at 6 a.m. local time on Nov. 12. Walmart+ members get early access to hot Deal drops at begins at 12:01 a.m. ET on Nov. 12. Any remaining hot Deal drop items will open to all customers at 12:01 a.m. ET on Nov. 13.
On Nov. 23, the Black Friday Deals event begins on Walmart.com at 12:01 a.m. ET and in stores on Nov. 27 at 6 a.m. local time. Walmart+ early access to hot Deal drops also begins at 12:01 a.m. ET on Nov. 23. Any remaining hot Deal drop items will open to all customers at 12:01 a.m. ET on Nov. 24.
The Cyber Monday event runs from Nov. 30-Dec. 2, beginning on Walmart.com at 12:01 a.m. Customers also can get both Walmart+ and Sam’s Club Plus together for $120 per year.
Walmart also announced “A Who Knew Carol,” Walmart’s new holiday campaign inspired by the classic holiday film, “The Muppet Christmas Carol.”
The campaign brings together an iconic ensemble of Muppets, including Kermit the Frog, Miss Piggy, The Great Gonzo, Rizzo the Rat and Pepé the King Prawn, alongside Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz as Scrooge’s niece.
“‘A Who Knew Carol’ brings Walmart’s holiday campaign to life in a way that’s playful, memorable and full of unexpected surprises all season long,” says William White, chief marketing officer. “By pairing the enduring charm of The Muppets with Walton Goggins’ humor, we’re showing that Walmart can surprise customers with the brands, gifts, deals and convenience they need to make the season even more joyful.”
The campaign kicks off with “A Who Knew Carol” followed by a series of videos and social content throughout the holiday season.
