Tag Archives: marketing campaign

Walmart has announced its three major holiday shopping events from Nov. 12 through Dec. 2—Early Black Friday Deals, Black Friday Deals and Cyber Monday Deals—in addition to a new holiday marketing campaign. “This season, we’re bringing customers and members incredible …

How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …