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Tractor Supply Co. has announced enhancements to its Neighbor’s Club loyalty program. Starting this month, more than 30 million Neighbor’s Club members will receive rewards faster.
Neighbor’s Club is a three-tier loyalty program available at Tractor Supply and Petsense by Tractor Supply, both online and in stores. Members accrue points for every dollar spent, with higher-tier members accumulating points at a faster rate; points can be redeemed for rewards, services and more. Since its relaunch in 2021, Neighbor’s Club is one of the largest and fastest-growing loyalty membership programs in retail and now represents more than three-quarters of sales for Tractor Supply.
Neighbor’s Club enhancements include:
- Members earn Preferred status with a new, lower annual spending level of $500 in the calendar year (previously $1,000).
- Neighbors can now earn a reward with only 200 points (previously 500), so they receive benefits faster.
- Members will receive more personalized offers and tailored incentives and experiences based on their interests and shopping patterns.
- Launching this summer, active military, veterans and first responders will receive immediate Preferred status, along with other benefits.
In addition to these enhancements, loyalty members with a Tractor Supply consumer credit card have access to all of the benefits of Preferred Plus status and earn 5% in rewards on purchases at Tractor Supply and Petsense by Tractor Supply. Loyalty members can also earn rewards with a Tractor Supply Visa credit card for their purchases outside of Tractor Supply or Petsense by Tractor Supply, with 3% in rewards on essentials like gas, groceries and veterinary services, and 1% in rewards on all other purchases.
