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Target Launching Mobile Payment in 2017

Sometime in 2017, Target shoppers will be able to pay for in-store purchases with a Target-specific mobile app, Reuters reported in January.

Michael McNamara, Target’s chief information and digital officer, confirmed to technology news site Recode that mobile payments would be offered on at least one of the retailer’s smartphone apps.

Reuters reported in December 2015 that the mobile payment app would most likely use barcode scanning technology similar to what Walmart and Starbucks use in their apps. The app would compete with services such as Apple Pay.

“It would make sense for Target to offer store shoppers a way to both pay and use a digital coupon in one step,” McNamara told Recode in January.

Currently, Target customers can use digital coupons on the retailer’s Cartwheel app. Cashiers scan barcodes on Cartwheel users’ smartphones at the checkout counters.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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