When it comes to being successful selling builders’ hardware, it is important your employees understand and embrace the category’s somewhat split personality. On one hand, builders’ hardware is one of the most dynamic, fashion-forward categories found in home improvement stores, …
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A recent nationwide survey reports Americans’ concerns about home security and whom they trust to keep their possessions safe. The study, conducted by third-party research firm Kelton Global and sponsored by Schlage to bring attention to October as National Crime …
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When a customer comes in asking for a dead bolt, a well-trained employee will almost immediately start discussing the features and benefits of the locksets stocked in the store. But what if we told you that the ability to close …
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Anecdotal evidence might suggest that the emotional connection between consumers and product brands just isn’t as strong today as it once was. But without any cold, hard, empirical evidence to support this theory, the editors of Hardware Retailing decided to …
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To watch the full video, click here. With contradicting rumors flying around about home improvement big boxes it’s hard to tell whether these mega-chains are cannibalizing themselves or gaining consumer popularity through improved customer service. It’s time to give the …
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Monitoring the Market: Q4 2020
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NRHA conducted consumer research with over 250 surveys across the country to hear from the people driving the eco-friendly trend. In this presentation, you’ll learn how concerned consumers are about the eco-friendliness of products and what influences them to buy green. Click …
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