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Spoga+Gafa: The Place for the Latest Gardening Trends and Tools

Last year, global retail gardening sales reached $88 billion, according to marketing research company Euromonitor International. And more than with one-third of those total sales in the United States.

As those numbers show, gardening is a popular hobby, and one look around the halls at spoga+gafa, the world’s largest lawn, garden and outdoor living trade fair, shows a variety of products and trends for consumers who are interested in gardening.

day 3_8editedday 3_5editedday 3_10editedday 3_3editedOne hall at spoga+gafa is home to a full-size nursery, the Plant Park, which features greenery, flowers and other seasonal products. It’s the first time for the Plant Park, which offers attendees a chance to talk with exhibitors about different types of plants and even place orders.

As with outdoor living, a common trend in gardening is color—in anything from flowerpots to gardening tools.

“We’ve found our colored gardening tools to be appealing to female customers,” says Karl Zeller, vice president of international marketing and sales for Barnel International, whose booth featured gardening tools in a variety of colors.

“We originally created these products in different colors for contractors, so they could more easily keep track of whose is whose,” he says. “But we’ve found female consumers like the different colors, too.”

As with other home improvement categories, technology is changing the way things are done in the gardening field.

High-tech products, such as the wheelbarrow that has a small motor that makes it easier to carry loads up and down hills, or the flowerpot that contains an indicator keeping track of when a plant needs more water, are becoming more popular.

Along with high-tech products, customers want products of good quality, Zeller says. “People are tired of buying less expensive things that break. They’d rather spend more and get something higher-quality and more durable.”

Urban gardening continues to be popular, with city dwellers or consumers with limited outdoor living space using raised beds, garden walls and more.

“Raised bed canopies are perfect for anyone who just have a patio or only want a small garden,” says Robert Silinski, president of ShelterLogic. “They’re also good for those with bigger gardens who want to have a place to start plants.”

Spoga+gafa closes today. Next year’s show will be held Aug. 30-Sept. 1 in Cologne.

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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