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Tag Archives: research

Email Marketing Must be Targeted

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …

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Demand for Fencing on the Rise

With the uptick in housing starts and remodeling, the demand for fencing is increasing. According to a recent Freedonia Group press release, “Demand for fencing in the U.S. is forecast to expand 7 percent per year to $9 billion in …

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Thanksgiving Weekend Shoppers Looking for Deals

With Thanksgiving weekend only a few days away, more than 140 million Americans are not only buying groceries for a holiday dinner, but they’re also making their shopping list. According to the National Retail Federation’s Thanksgiving Weekend Expectations survey, 61 …

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From Saving to Spending

As the holiday season quickly approaches, consumers plan to shift their saving strategies toward the end of the year. The Holiday Spending and Savings Study, conducted by Edward Jones, analyzed the upcoming saving to spending ratio consumers will sustain. With more …

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Home Improvement Projects are Going Unfinished

Many homes across the country have home improvement projects that have been started but not yet completed. In a survey of more than 700 U.S. homeowners conducted by Black and Decker, 52 percent have an unfinished home improvement project. In …

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Online Shopping is Growing Fast

Online retail revenue is projected to reach $500 billion by 2018, with online buyers growing by 15 percent within the next 4 years. Another key consumer base to look at is the online shopper, which according to Forbes, is anyone …

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Holiday Shoppers Predicted to Spend More on Gift Cards

As the holiday season quickly approaches, many consumers will be searching for gifts for family and friends. While they may have specific products on their shopping list, many will be giving the gift of shopping by providing a gift card. According to NRF’s …

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