Half of consumers go shopping before they’ve decided what to buy, and this indecisiveness can benefit retailers. Eight-five percent of 1,000 consumers buy more than they intend to when they go to a store without knowing exactly what they want, …
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Product Videos Provide Higher Order Value
Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products. Product videos not only provide engagement and visibility but they also provide a …
Read More »Kitchen Design Trends in 2015
The kitchen is the hub of the home and the gathering place for many families. For this reason, it is one of the most remodeled rooms in the house. Entertaining takes place along with family dinners and important events, which is …
Read More »Millennials’ Color Choices
The younger generations, specifically millennials, do things differently. A majority of them rent a home or live with their parents. Some millennials are city dwellers and want to avoid the suburbs, and others prefer housing options that are close to …
Read More »Paint Selling Guide
DIY television programs and social sharing sites have made consumers trend-savvy and project focused. In Hardware Retailing‘s March 2015 issue of the magazine, editors spoke with designers and retailers across the country to identify popular paint trends in 2015. In …
Read More »NRHA’s 2015 State of Pricing Study
Hardware Retailing magazine’s March 2015 issue features an article focused on the changes in pricing strategies over the years. The story also discusses how retailers can stay competitive today as variable pricing evolves and dynamic pricing spreads. The full story can be found here. The …
Read More »Consumer Perception of Brand Name and Generic Products
During the recession, many families had to tighten their budgets in a variety of ways, including buying less expensive, generic products. The lifestyle changes have had lasting effects on consumers because people have learned to price shop and found that …
Read More »Welcome to the Neighborhood: Moving and Redoing
As the DIY trend continues to grow, new homebuyers are visiting your stores and tackling projects on their own. In fact, according to the National Association of Realtors, over half of homebuyers completed a home improvement project within three months …
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