Tag Archives: research

For years, retailers across many industries have focused on drawing in millennial consumers. However, a new report by Forrester Research Inc. recommends shifting some of that focus back to older consumers. What’s the difference between the two? Money to spend! The Forrester Research report, titled “The Future …

Dedicating time to formal employee training develops sales associates who are knowledgeable, sell products well and deliver excellent customer service. Yet fewer than half of independent home improvement retailers who participated in North American Retail Hardware Association’s 2014 Employee Compensation Report provide formal employee …

Half of consumers go shopping before they’ve decided what to buy, and this indecisiveness can benefit retailers. Eight-five percent of 1,000 consumers buy more than they intend to when they go to a store without knowing exactly what they want, …

Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products. Product videos not only provide engagement and visibility but they also provide a …

The kitchen is the hub of the home and the gathering place for many families. For this reason, it is one of the most remodeled rooms in the house. Entertaining takes place along with family dinners and important events, which is …

The younger generations, specifically millennials, do things differently. A majority of them rent a home or live with their parents. Some millennials are city dwellers and want to avoid the suburbs, and others prefer housing options that are close to …

DIY television programs and social sharing sites have made consumers trend-savvy and project focused. In Hardware Retailing‘s March 2015 issue of the magazine, editors spoke with designers and retailers across the country to identify popular paint trends in 2015. In …

Hardware Retailing magazine’s March 2015 issue features an article focused on the changes in pricing strategies over the years. The story also discusses how retailers can stay competitive today as variable pricing evolves and dynamic pricing spreads. The full story can be found here. The …